I'm not saying that what you do isn't important. Avery and I appreciate you and Liddy just adores you, but let's just say you're at the market buying potatoes, and that ten pound bag of potatoes costs... four hundred dollars. But then the... grocery concierge tells you that a five pound bag of potatoes costs four hundred dollars, well that would be shocking, right? Because a five pound bag should only cost two hundred dollars.